ASSET Hole SERUM

Description

Soothing daily serum for perianal skin health and radiance.

• Soothes Tender, Stressed Perianal Skin
• Hydrates & Strengthens Skin Barrier
• Improves Skin Texture & Radiance
• Rich in Ceramides, Botanicals, Vitamins
• Gentle, pH Balanced, Non-Greasy
• Derm-Approved & Made for Daily Use

HOW IT WORKS:

Perianal skin, the skin around and on the anus, is much thinner and more delicate than other areas, gets weaker as we age, and is easily irritated (Fissures, Hemorrhoids, Inflammation) from all kinds of lifestyle factors:

• Friction from wiping

• Skin-stripping harsh soaps

• Anal play

• Irritants in wet wipes

• Hard stools

• Pregnancy

• Weight lifting

• Sitting or standing too long

• Constipation and straining

For over two years, we collaborated with a renowned dermatologist and multiple cosmetic chemists to develop more than 80 versions of Hole Serum.
The result is a perfected cosmetic formula that nourishes this sensitive area with a buttload of botanicals, vitamins, antioxidants, and ceramides. These ingredients support the skin’s natural rejuvenation, leading to more resilient, better-looking, and healthier-feeling skin.

WHO IT’S FOR:

Irritation Sufferers: Anyone dealing with regular irritation, dryness, or discomfort back there.

Skincare Enthusiasts: Anyone who wants smoother, healthier, better-looking perianal skin.

Recovery & Aftercare Needs: Post-colonoscopy, perianal or rectal surgery; Brazilian waxing, anal shaving or hair removal; anal play or post-sex; postpartum (pregnancy & labor)

WHAT IT’S LIKE:

Texture
Thick, bouncy cream absorbs instantly with matte finish.
Scent
Fragrance free, naturally imparts a subtle sweet smell.
Initial Use
Calmer, moisturized, more supple skin.
Consistent Use
Healthier, brighter, softer, more resilient skin.
15ml (.5oz) | 100+ Uses

INGREDIENTS:

Water (Base) – Hydrates and serves as the delivery system for other ingredients.
Glycerin (Hydrating Humectant) – Attracts moisture to keep skin plump and hydrated.
C15-19 Alkane (Silky Emollient) – Provides a smooth, lightweight finish without clogging pores.
Cetearyl Alcohol (Cream Builder) – Moisturizing fatty alcohol that gives the formula structure and helps soften and condition the skin.
Zinc Ricinoleate (Deodorizing Agent) – Traps and neutralizes odor-causing compounds.
Cetearyl Glucoside (Gentle, Sugar-Based Emulsifier) – Blends oil and water into a smooth, stable formula while gently lifting away impurities without stripping the skin barrier.
Coco Glucoside (Gentle, Sugar-Based Cleanser & Emulsifier) – Cleanses and helps oils and water mix evenly, removing impurities without disturbing the skin’s natural balance.
Stearyl Alcohol (Skin Softener) – Enhances texture and improves skin softness.
Betaine (Moisture Protector) – Shields skin from dehydration and irritation.
Panthenol (Vitamin B5) (Hydrator) – Deeply moisturizes and repairs barrier function while calming inflammation that can disrupt flora.
Allantoin (Skin Soother) – Calms and protects irritated or sensitive skin.
Lactobacillus Ferment (Postbiotic Soother) – Supports a healthy skin microbiome and reduces sensitivity.
Bacillus Ferment (Gentle Exfoliant) – Enzymatically removes buildup and dead skin cells.
Simmondsia Chinensis (Jojoba) Seed Oil (Balancing Oil) – Moisturizes while mimicking natural skin oils.
Avena Sativa (Oat) Kernel Oil (Barrier Support) – Replenishes barrier lipids and delivers prebiotics to nourish the microbiome.
Dioscorea Alata (Ube) Root Extract (Soothing Antioxidant Brightener) – Helps brighten dull skin and defend against oxidative stress.
Xanthan Gum (Natural Thickener) – Provides formula stability and enhances texture.
Polyacrylate Crosspolymer-6 (Texture Stabilizer) – Improves spreadability and creates a soft skin finish.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (Formula Stabilizer) – Keeps the formula cohesive and stable.
Phenoxyethanol (Gentle Preservative) – Protects the formula from harmful microbes.
Caprylyl Glycol (Hydrating Co-Preservative) – Moisturizes skin while enhancing preservative performance.
Sorbic Acid (Clean, Skin-Safe Preservative) – Prevents spoilage while being mild on sensitive skin.